A pacifier has been left half-hidden among the crib sheets. On top of the chest of drawers, a baby bottle rests. A little further on, in a corner of the room, the brightly colored wheeled walker, which the baby will soon use to take its first steps, is parked. You have to look closely, but everything has the same logo: that of the Chicco brand. Behind these mythical white letters on a blue background, with the red dot above the i, there is not only a brand of baby products, but also an Italian giant in childcare and children's consumption. It is called Artsana, it was founded in 1946 in the Italian city of Como and today it groups brands such as Chicco, Boppy, Neo Baby, Prénatal, Toys Center or Bimbo Store. In 2024, the group had a turnover of nearly 600 million euros, not including the Prénatal area.