“There is a man in Spain who does it all”, sing Astrud in the opening credits of the documentary The Man Who Designed Spain, which premieres on Filmin this Fridaypremieres on Filmin. The lyrics fit the film's protagonist, José María Cruz Novillo, perfectly, who during the 70s and 80s renewed the iconographic imagery of post-Franco Spain. He was the creator of the logos for PSOE, Correos, Renfe, Repsol, Endesa, the newspaper El Mundo, Cope, the Community of Madrid, and even the peseta banknotes launched in 1978 and the blue of the National Police uniforms. But the most surprising thing is not that one man signed all this – and much more – but that most of it continues in use decades later, resisting the fads and trends of an ever-changing society. It is the most compelling proof of modernity: becoming a classic.