Imagine going back one hundred years, to the Barcelona of 1926. Cinema was still silent and a fashion show could be, literally, an extraordinary spectacle. In Paris, the great houses had begun to use those presentations to introduce the new collections of the designers of the era, but in Catalonia, no one was doing it. Located at the Pla de la Boqueria, Santa Eulalia saw the opportunity and decided to import the formula. “We were pioneers thanks to the vision of my grandfather,” recalls Luis Sans, fourth generation at the helm of the house, founded in 1843. In that adventure, Pere Formosa also played a key role, having started as an apprentice and ending up becoming a master of the house and the promoter of that event