Puig Brands, the Catalan multinational family group for beauty and fashion, which is negotiating an integration with the American Estée Lauder, three times larger, brings to the table the process of ownership change of local companies that has been occurring over the last 20 years. This very week, the Japanese Marubeni Corporation has bought 85% of Factorenergia, founded in 1999 by Emili Rousaud, former candidate for the presidency of Barça, for 204 million euros. The ownership changes of Catalan companies have not stopped. Between 2005 and 2006, the sales of Panrico, by the Costafreda family, to the fund Apax Partners were closed; and that of Chupa Chups, founded by Enric Bernat in 1958, to the Italian Perfetti Van Melle. Bernat's heirs today operate Casa Batlló on Barcelona's Passeig de Gràcia, one of Antoni Gaudí's iconic buildings, which they bought in the 90s.