The cultural battle is a concept that in the last decade has been inherent to the rise of the global far-right. In Spain, Vox has been fighting it for years to try to change the debate framework on issues such as feminism, environmentalism or LGTBI rights and to normalize discourses that were not previously acceptable. An example of this is the media coverage that the euthanasia process of Noelia Castillo has had this week and, in this context, the statements of the Madrid Minister of Health, Fátima Matute, talking about the importance of institutions also focusing on "healing the soul" are striking. As the elections in the Community of Madrid, scheduled for 2027, approach, its president, Isabel Díaz Ayuso, and her executive are increasingly adopting elements of the cultural war against progressivism. Ayuso has recently asked her supporters to exercise extreme vigilance to avoid losing the absolute majority, with an eye on Vox.