Ciutadilla, Castellserà, Agramunt, Palacio de Anglesola, Bell-lloc, Bellvís, Alamús, Juneda, Bovera, Torregrossa, Torrefeta, and Florejacs… Bread ovens, especially small ones, have been proliferating in rural areas in recent years. Although still tentative, the opening of new businesses is counteracting a trend that seemed dramatic. "What was in decline until now seems to be a trend," says Toni Frias, the current president of the Bakers' Guild of the Lleida region. But this is no coincidence. At least, not in the eyes of the industry. "It was the result of time and a lot of dedication," Frias states. In recent years, the Guild has dedicated significant effort to promoting and organizing courses and training for new bakers and shopkeepers who have converted to traditional bakeries. "Now we are reaping the rewards," concludes the president of the organization.