"Things have changed. It is now more common for women to access positions of responsibility in family businesses. They tend to be better because it is harder for them to get there." This is the statement of the president of a large Catalan company who handed over power to a daughter to run the business. And this is no longer as unusual as it was a few years ago, although there is still a way to go. The fact is that family businesses in Catalonia "are clearly more inclusive of women".

For several years now, Liquats Vegetals has been the face of the rise of plant-based milks in the Catalan agri-food industry. Founded in 1991 and located in the heart of Montseny, the company has been the leader in the production of oat, soy, and rice beverages in the Spanish market for almost four years, thanks in large part to its own brand, Yosoy. The company was founded by engineer Josep Maria Erra with the aim of "providing real nutrition," explains his daughter and current CEO, Laura Erra. The founder had worked in the dairy sector and decided to start a business to make plant-based milk, a segment of the beverage market that was still in its infancy in Spain 35 years ago. Furthermore, the goal was to produce products with as few additives and added sugars as possible: "With a logical work philosophy about how we should eat and nourish ourselves," says the group's director.