After studying journalism and humanities, communications professional Mar Vallverdú (1997, Sant Cugat del Vallès) knew she didn't want to present news programs or write for large newsrooms. But what she didn't know was that her interest in pop culture and the content she consumes on social media would end up shaping her professional path. This habit, often perceived as a distraction, has become one of her main work tools. In fact, Vallverdú says that spending time on her phone has been one of her best investments: "I discover people, topics, and trends that I then use for my podcasts." "I'm the young person who knows about TikTok," she explains in an interview withCompanies