Between 1996 and 1998, the Montsolís family, owners of wineries in Penedès, entered many Catalan homes through television. Nissaga de poder, the afternoon daily series on TV3, popularized a woman's name that until then was anecdotal in Catalonia: Abril. Actress Mónica López played the character of Abril Montsolís, much loved by the audience, daughter of Raimon Montsolís, the younger brother of the winery owners.

For years, the names Juan and José were given to many babies born in Catalonia, hence the popular saying "There are Juans, Josés, and donkeys in every house." But in recent decades, this trend has reversed. In the case of Josep, after a boom in the 1950s and 60s, when more than 15,000 babies were given this name, its popularity plummeted from the 2000s onward: from 2010 to 2019, only 602 babies were named Josep, and between 2010 and 2019, only 109.