Enrique Tomás Ruiz (Badalona, 1966) has the gift of gab of the neighborhood shopkeeper and the discourse of the successful entrepreneur accustomed to giving lectures to explain his business model and life philosophy. Four figures to understand the phenomenon: he sells 3,000 hams every day and has 179 points of sale in 11 different countries. In his company, which last year invoiced over 300 million euros, 1,700 people work. He has just separated from his wife, bought a second private jet, and is preparing a big party for his 60th birthday. Oh, and he warns that he is determined to live to 100.Do you like the ham king label?