The Spanish government has approved the draft bill that will regulate state-funded advertising in the media, establishing a limit of 35% of the net annual revenue of the media outlet or the group to which it belongs. According to the government, this new legislation aims to "prevent the economic survival of media outlets from depending on public funds." The new regulations affect traditional media such as newspapers, television, and radio, as well as digital platforms. The draft bill falls under the purview of the Ministry of Public Administration and Digital Transformation, headed by Óscar López (PSOE), who stated at a press conference on Tuesday that "public sector advertising plays an essential role in informing citizens, but it cannot be a means of buying media outlets." According to 2024 data, the advertising market in Spain is worth €13 billion, of which €2.7 billion is allocated to state-funded advertising.