"Son of a bitch." A voice rang out among the participants at the PSOE rally in Teruel during the final stretch of the Aragonese election campaign. The speaker was Belén Navarro, a PP councilwoman in Vallanca, a town of 128 inhabitants in the Rincón de Ademuz region, and the target of her anger was Spanish Prime Minister Pedro Sánchez. Despite the outrage expressed by the Socialists and also by the Sumar coalition, who demanded that the PP dismiss the councilwoman, the outburst was not new, but rather a successor to the infamous "I like fruit" rhetoric championed by the Popular Party. Under the leadership of the Madrid president, Isabel Díaz AyusoSuch offenses hardly cause a stir anymore in a political landscape increasingly accustomed to personal attacks.