Barça matches are a major draw for the thousands of people who visit Barcelona. For several years now, tourists have become a vital economic driver for the club's sustainability, whether through the sale of individual tickets to the general public or through package deals. VIP valued in thousands of euros. In fact, the strategic plan to repay the nearly €1.5 billion debt for the Camp Nou renovation depends decisively on this branch of business, based more on fans than on long-time members. But there are other occasional visitors who, instead of generating revenue, provide other types of benefits, such as identity and engagement on social media. This select group also includes the guests who parade through the VIP box match after match. For example, on the occasion of the recent Barça-Mallorca match, Oscar-winning actor Rami Malek enjoyed the show and put on photocall from the VIP box with Joan Laporta, who experienced his last match as president before resigning to focus on the electoral process to renew mandate.