The company Blai Peris, from Bot (Terra Alta), wants to demonstrate that innovation can also be applied to the food that has civilized humanity since ancient times, olives. “The idea of personalizing them came to me while thinking about what we could do with our olives to take a step further in the market. Then I proposed to my cousin to try it with his laser machine, and the surprise was to verify that yes, it worked on the first try,” explains Àlex Peris, who together with his brother Blai is at the head of the business. As he explains, olives have the particularity that they are packaged in a liquid that protects them from the outside, a fact that allows them to be preserved even after engraving their skin. And that is how they have made olives with the Barça logo, which they served on the day of the team presentation through the catering offered by the company Cal Blay. “This innovation, which no one had done before, we have not been able to patent, but we hope that we will be able to do so soon, since we are working on a process that will help to better visualize the engraving: olives dyed with natural dyes and personalized,” continues explaining Àlex Peris.

Stuffed olives are one of the great successes of the food industry, which we have become accustomed to, knowing that they can be more expensive than if we bought olives with a pit. Furthermore, not all fillings literally correspond to what is stated on the label. So it could be that they do not contain pepper, anchovy, tuna, salmon or cheese, but rather "a reconstituted paste, formed by crushed pepper, thickeners, texture enhancers, flavor enhancers and food stabilizers that maintain its shape and preserve it for months," states dietitian-nutritionist Anna Grífols.

For ten years, a Catalan yogurt brand has used the slogan "It all starts within" to highlight the nutritional benefits of consuming their products. And it's true, yogurts are fermented foods, and eating them improves your gut microbiota, making it strong and thriving, like a dense, green forest. The denser the microbiota, the better, because viruses won't be able to penetrate it and, therefore, won't harm your gut. The good news is that we could have carried out the same campaign with olives from our olive groves. Olives, like yogurts, kefirs, cheeses, gherkins, pickled foods, and pickles in general, are fermented foods and, therefore, provide billions of active bacteria to our bodies.