Since the 1990s, school shootings in the United States have become a recurring phenomenon. The impact on audiovisual media has been unavoidable. Patterns of behavior have emerged, resulting in recurring images: graduation photos of the slain students, distraught parents, flowers and stuffed animals at school gates, and a whole narrative, often morbid, surrounding the perpetrator of the massacre. These tragedies have inspired literary, cinematic, and documentary works. The viral campaign Back-To-School Essentials sarcastically depicted the new daily reality for students: the typical back-to-school supplies advertisements were replaced with ads for self-defense tools. A few weeks ago, we referred to Thoughts and prayers (HBO), a production that explores the business surrounding the prevention of these shootings and the new way of traumatizing generations of students.