Integrated Systems Events (ISE) is launching a new initiative this year: theSparkThe new ISE space will debut at the 2026 edition of the world's most influential audiovisual trade show, designed to connect creativity and technology within an immersive experience that aims to be a game-changer for the industry. From February 3rd to 6th, the Fira de Barcelona Gran Via venue will host this new platform, reinforcing Barcelona's role as the European capital of creative innovation. Spark was born in response to a shared need within the creative sectors: a meeting point where disciplines such as [missing information - likely "video" or "video"] converge. gaming, he broadcastDesign, live events, and digital media are all interconnected, transcending traditional industry boundaries. The initiative aims to create an ecosystem where technology is not just a tool, but a catalyst for new forms of storytelling, production, and audience engagement.