Barcelona hosted the ConnectAI Industry Congress this week, on Wednesday the 28th and Thursday the 29th, at CosmoCaixa, with a clear ambition: to transform artificial intelligence into a truly useful tool for Catalan industry, or, as the organizer put it, "a lever for competitiveness." Far from futuristic speeches or pyrotechnic demonstrations, the congress, sponsored by Ayesa, LC Pack, Orange Empresas, and Amphos21, was conceived as a forum to discuss practical applications, efficiency, and impact, with the explicit aim of moving "from fascination to action." ConnectAI, held in the Catalan capital—which the organizers champion as the country's industrial and technological epicenter—brought together companies, research centers, government agencies, and technology providers under three major cross-cutting themes: industry, technology, and knowledge. It also brought together more than 700 companies from the Catalan technology industry, represented by clusters such as water, the packaging, energy and the digital industry. The common thread throughout all the sessions has been the idea that AI is not an end in itself, but a lever for transformation to address very specific challenges in day-to-day business.