"Things have changed. It is now more common for women to access positions of responsibility in family businesses. They tend to be better because it is harder for them to get there." This is the statement of the president of a large Catalan company who handed over power to a daughter to run the business. And this is no longer as unusual as it was a few years ago, although there is still a way to go. The fact is that family businesses in Catalonia "are clearly more inclusive of women".

Sisters Vanesa and Denia Martínez, president and CEO, and vice president, respectively, of Carinsa, the business they had to manage after the sudden death of their father in early 2000, and to which they have dedicated the Alberto Martínez Institute Foundation, entrust their efforts with enthusiasm. One an economist and the other a telecommunications engineer, working in tandem, they have led the company—which develops, produces, and markets fragrances for the detergent, home and personal care, and food and animal industries—to a turnover of €66 million last year and 5,200 employees. Looking ahead, with their characteristic passion, they plan to expand into Canada and the US by 2026, among other projects they explain in the... showroom Esencia, on Passeig de Gràcia in Barcelona, ​​hosts its client industries and holds immersive, aromatic, and "disruptive" events and sessions in a Gaudí-esque setting, and where they also receiveCompaniesBetween them, her mother, Isabel Chamorro, who chairs the foundation, and an initial partner of her father, make up the board of directors of this family group determined "not to depend on third parties" and aiming to reach 100 million in sales by 2030, unafraid to strengthen its presence, for example, in Venezuela, where they have been operating for some time.