He's a third-generation piano tuner. His grandfather, who combined his job at a lumber company with playing in a weekend orchestra, became interested in the instrument's mechanics. He even asked a piano company if he could observe their work. Little by little, he learned the trade and started tuning instruments near his home. Word of mouth spread so quickly that he eventually left the lumber business and the orchestra to start his own company. His mother continued the family business, which he, Jordi Marco Collell, has been running for years.