The Vilafranca del Penedès Rooster Fair During the weekend of December 20th and 21st, a centuries-old tradition will be celebrated, marking its 361st edition and solidifying its position as one of the town's most emblematic and anticipated events. Its essence lies in the promotion and sale of the Penedès rooster. a native bird of great gastronomic and cultural valueThe Fira, which will take place in Sant Julià Park and the exhibition hall, has been a fundamental driving force in the preservation and promotion of this breed, which forms part of the intangible and identity heritage of both Vilafranca and the Alt Penedès region.