What happens when a startup is sold? Can a well-known brand continue to grow even after changing hands and becoming part of a larger group? Catalan examples like Glovo, surprisingly bought by the German giant Delivery Hero in January 2022 for almost 1 billion euros, or Wallapop, which in August announced that it was being sold to South Korean giant Naver –which already held a 30% stake– for 377 million euros, laying the groundwork for a smooth transition and emphasizing the importance of maintaining a degree of autonomy.