"I collapsed trying to do Innovamat problems with my daughter"; "Innovamat makes difficult what used to be easy"; "Students haven't grasped basic concepts and get overwhelmed with addition." These are just some of the thousands of comments made on social media since the publisher's materials were released in 2017. Innovamat began to land in the mathematics classrooms of CataloniaNow, eight years later, the Catalan company's methods are used in more than 800 schools and institutes in Catalonia—approximately a third of the centers—reaching almost 200,000 students in primary and secondary education. The growth of the mathematics teaching publisher has not been limited to Catalonia; it has also reached 2,600 educational centers in nine different countries, exceeding half a million students worldwide. Furthermore, in recent days Innovamat has entered the United States and has become one of fifteen publishers—Innovamat is the only one not based in the US—authorized by the California government for use in classrooms in that state's schools and institutes.