A few days ago we were talking about grotesque video of the emeritus promoting his memoirs. The masterful embarrassment confirms that Juan Carlos I has gone from a decadent exile to a television puppet. The commemoration of the fiftieth anniversary of the Crown and his attempt to write a book have ultimately backfired, because the media clearly understands that they can extract more profit from the old monarch by exploiting his miseries, rather than treating him as an institutional figure.