Puig Brands, the Catalan multinational family group for beauty and fashion, which is negotiating an integration with the American Estée Lauder, three times larger, brings to the table the process of ownership change of local companies that has been occurring over the last 20 years. This very week, the Japanese Marubeni Corporation has bought 85% of Factorenergia, founded in 1999 by Emili Rousaud, former candidate for the presidency of Barça, for 204 million euros. The ownership changes of Catalan companies have not stopped. Between 2005 and 2006, the sales of Panrico, by the Costafreda family, to the fund Apax Partners were closed; and that of Chupa Chups, founded by Enric Bernat in 1958, to the Italian Perfetti Van Melle. Bernat's heirs today operate Casa Batlló on Barcelona's Passeig de Gràcia, one of Antoni Gaudí's iconic buildings, which they bought in the 90s.

The challenge isn't so much creating a company as making it last. The data reflects this. Around 100,000 companies are established in Catalonia each year (this figure includes everything from corporations to sole proprietorships and others), but only three are over 300 years old (Codorniu, which is no longer owned by the Raventós family; Raventós itself, which has other businesses in the sector; and the Publications of Montserrat Abbey). This data was presented by Oriol Amat, professor at Pompeu Fabra University-Barcelona School of Management (UPF-BSM) and director of the Family Business Observatory. Together with a colleague, Jordi Tarragona, Amat analyzed family-controlled companies and concluded that only 17% have a high level of professionalization. The experts based their findings on responses from 129 companies out of a sample of 1,200. And this refers to professionalization, understood as the opposite of improvisation, lack of systematization, or acting solely on intuition, which is key to business survival, according to these researchers. The fact that survival is a challenge is demonstrated by the fact that only 30% of companies reach the second generation and only 13% the third.

The four founding families of Fluidra (Garrigós, Planes, Serra, and Corbera) have renewed their shareholder agreement and contributed 20% of their shares to ADBE. This move "does not entail any significant change to the shareholding structure nor does it generate any change in the board of directors," according to a statement submitted by the company to the Spanish National Securities Market Commission (CNMV). ADBE is 25% owned by the four founding families, each contributing 5% of Fluidra. It has a board of directors on which all four families are represented, in addition to two independent directors. The four families together hold 28.2975% of the capital of the Catalan company listed on the Ibex 35.