MediaMarkt is one of Germany's most iconic companies, just as Fnac is in France. "It's cultural sovereignty. It's the leading bookseller in France, a French cultural institution," a former French Minister of Economy declared, referring to Fnac. In the neighboring country, MediaMarkt, which sells electronics and household appliances, has always been the epitome of a company that started from scratch and became a multinational. It's the pride of a country considered the economic engine of Europe and an industrial leader.