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    <title><![CDATA[Ara in English - Barcelona+B]]></title>
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      <title><![CDATA[Young people in Barcelona understand sustainability, but they don't put it into practice.]]></title>
      <link><![CDATA[https://en.ara.cat/special-content/young-people-in-barcelona-understand-sustainability-but-they-don-t-put-it-into-practice_1_5570632.html]]></link>
      <description><![CDATA[<p><img src="https://static1.ara.cat/clip/4d8c0ac9-2681-4fd6-83e7-b5f897a006bb_16-9-aspect-ratio_default_0.jpg" /></p><h3>Barcelona aims to position itself as a leading city in sustainability. To achieve this, Barcelona+B asserts that it's essential to start in schools. This premise is the basis for the Eduquem+B project, a program that surveyed over 2,000 students from 29 schools across the city to determine if young people are prepared to face today's environmental and social challenges. The initiative, spearheaded by Barcelona+B with academic support from EADA Business School, begins with an innovative test. <em>Be Ready for Now</em>Based on the European GreenComp competence framework, the objective is clear: to diagnose what young people know about sustainability, how they act, and what skills they need to develop to become real agents of change. Training and raising awareness in educational institutions is the foundation for action.<h3/><p>The diagnosis reveals that students demonstrate a very positive attitude and a good level of understanding regarding environmental issues. They excel in systems thinking (69.1%) and in promoting nature (60.6%). However, only 42.8% express an intention to act in favor of sustainability, especially in the collective and political spheres. This contradiction worries the project's promoters. "Young people understand the complex nature of the problems, but they don't know how to act systemically; they don't act in groups or mobilize others," explains Federica Massa-Saluzzo, Director of Sustainability at EADA Business School. She points out that, historically, it has been young people who have driven major social transformations, and therefore considers the low level of civic participation detected "worrying." "We believe that good training and awareness-raising in schools could change this baseline," states Elena Damiá, Director of Barcelona+B at B Lab Spain.</p>]]></description>
      <dc:creator><![CDATA[Redacció]]></dc:creator>
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      <pubDate><![CDATA[Sat, 22 Nov 2025 19:59:31 +0000]]></pubDate>
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      <media:title><![CDATA[Elena Damiá, director of Barcelona+B at B Lab Spain, at the presentation of the Eduquem+B diagnosis.]]></media:title>
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      <subtitle><![CDATA[The findings of the Eduquem+B study show students' understanding and a very positive attitude towards sustainability, but only 42% express their intention to take action.]]></subtitle>
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