Starting a business without leaving your village, producing without depleting the land, and innovating without losing your roots. In rural areas, these three desires have long since ceased to be abstract aspirations and have become concrete necessities. Behind projects like Ruraltivity and Las Albaidas lies this commitment to making the rural world viable today, not just as a landscape, but as a space for living, working, and building a future. These two initiatives were awarded prizes in the second edition of the Big Good Awards, which recognize social and environmental innovation projects in the agricultural sector.

McDonald's has presented its new economic, social, and environmental impact report for the 2024-2025 fiscal year, a document that outlines its contribution to the country's sustainable development and the progress made in corporate responsibility. According to the president of McDonald's Spain, Luis Quintiliano, this document "reflects, with concrete actions, the company's firm commitment to generating a positive impact from an economic, social, and environmental perspective." The executive emphasizes that the McDonald's model "demonstrates that it is possible to grow sustainably, hand in hand with employees, franchisees, suppliers, and customers."