Sercortel has surpassed the barrier of one hundred managed hotels this 2026. It works to invoice 360 million in 2029, compared to the 200 with which it will close 2026. José Rodríguez (Barcelona, 1967) is the CEO of this company, which is in the hands of the Landon society, belonging to the Gallardo family, main shareholders of Almirall. It has no debt thanks to the management contract model, enjoys high occupancy rates all year round, and in 2027 will study expanding abroad. Rodríguez explains to ARA the keys to growth since before the pandemic – since then it will have multiplied turnover by 4.4 – and analyzes the challenges and strengths of the current tourism industry.