It's 1979, and a commercial is playing nonstop on American television. It features a bunch of toy bunnies, pink automatons. Each one has a red drum, which it beats with determination, as if trying to prove it can outlast the others. However, one by one, they begin to stop. All of them collapse from exhaustion except for one. The only one that keeps playing, unfazed, is the one that has been fed a ton of Duracell batteries. It was a concept the American brand had been repeating since its first commercials in 1973, when the rabbit first appeared on the scene.