Why are our social media feeds still buzzing with images, comments, and promotion of Rosalía? If I mention her, it's not to talk about her as an artist, but about what she represents and what kind of cultural context she embodies. First piece of evidence: the realization that the mainstream The dominant culture, the cultural industry, and cultural products that strive for commercial success have become the primary sites of symbolic production and social cohesion. To capture our attention without resorting to scandal, two things are needed: money—lots of it—and talent. In a media landscape where we access current events through outlets that have transformed information, persuasion, and marketing into a new form of realism, it's difficult to discern whether something has value simply because we see it everywhere, or whether we look at it and recognize it because it possesses inherent value.

The issue isn't being optimistic or pessimistic, but working. An optimist who does nothing to get ahead is just as useless as someone who, overcome by defeatism, throws in the towel. The sociolinguist Isidor Marí spoke about this in relation to the situation of the language in Ibiza, but it applies to almost everything. Doing work, like the work done by Cantuto, the fsummer festival of traditional oral songs from Cassà de la SelvaSince 2016, Marí participated from the audience in a talk about Ibizan double-repeated singing, a magnetic rhythmic chant that the duo L'Arannà incorporates into one of the most interesting artistic proposals of the moment: oral tradition and electronic music combined to move the listener. It was one of the activities of the ninth edition of Càntut, which took place from November 14th to 16th. Càntut, the best festival in the country.