The electrification strategy of the main European manufacturers has not been the most successful, given the sales volume of electric vehicles, the increased cost of the final product and the scenario of global political instability. A study by Jato Dynamics It points out that between 2019 and 2023, more than 3.3 million cars went unsold in Europe due to a lack of purchasing power, in a context of progressively rising prices for new models that has significantly affected mainstream brands such as Renault, Fiat, Citroën, and Seat, for example.