Almost all families reach a day when their son or daughter asks for branded clothing. It may start first with just a sweater that has a specific name very large on it. Then pants where the label can be seen. It may also be that they reject pieces – and avoid wearing them – that are not from the brands they like. And it can end up being a whole lady's demand. There is a moment in the transition to adulthood when clothing – like other consumer goods – takes on a value linked to a whole series of names and logos that children increasingly recognize from a younger age.

Preadolescence is a stage that, depending on each individual's developmental level, typically extends from 10 to 13 years of age. Therefore, at age 12, they are immersed in a period of change, especially on a psychological and sexual level. While we cannot yet consider young people of this age to be adolescents, we can still refer to them as such. older children That wouldn't be the most appropriate term because, as Núria Casanovas, a child and adolescent psychologist and vice president of the Social Intervention Psychology Section of the Official College of Psychologists of Catalonia, explains, they no longer have a child's brain: "they are in the midst of a transition."