Right in the heart of Passeig de Gràcia, the most expensive area in Barcelona, ​​two young 26-year-old entrepreneurs have an office. Pia Mill and Berta Quirante created UGC Slalom, one marketplace to connect content creators and brands. A business idea that already generated €781,000 in revenue by 2024, with the goal of reaching €1 million this year. But you need to know what UGC is: User Generated ContentContent generators go beyond the so-called influencers of the networks. Advertising is changing and brands are increasingly looking at social media, especially TikTok or Instagram.