"First, those at home" is an anti-immigration slogan that became popular in the Principality under the influence of Josep Anglada and his Plataforma per Catalunya. Numerous Vox leaders, such as parliamentary spokesperson and provincial president of Barcelona, Joan Garriga, as well as deputy Mònica Lora and other members like Jordi de la Fuente, were part of Anglada's party and now feed Santiago Abascal's organization, recycling slogans like the most emblematic one. L'ARA already revealed last year that Vox had resurrected this slogan, but now it has decided to go a step further and display it throughout Catalonia with posters featuring the slogan, in Catalan and Spanish. They have created two designs that they have distributed by province.

Twenty-three years ago, Josep Anglada founded the xenophobic far-right party Plataforma per Catalunya (PxC). This party, dissolved in 2019, popularized a simple slogan that Anglada built from Vic, where he currently operates. He returns to the council with a new party, Som Identitaris"Hometown first." This slogan, imported from other European xenophobic movements, made its fortune primarily in municipal politics and narrowly missed out on entering Catalan politics in 2010 when it failed to gain representation in the Parliament by just a few thousand votes. However, this year it has been resurrected in the Principality, with a perfectly thought-out revival by Vox, according to ARA.