New strategy underway to transform the image of public transport in Catalonia. The Department of Territory wants to unify all public transport in Catalonia into a single brand or "umbrella brand," which is currently "fragmented" into different identities. This is stated in a tender that was made public this week, in which the Government is looking for a company to be commissioned with the "conceptualization, design, and creation" of this new brand and the development of a "manual" for its use. The budget is just over 250,000 euros and the deadline to have the new image defined is six months.

Barcelona City Council has been updating its image for 15 years. Now, the council has decided to make public its new corporate identity, that is, the graphic signature it will use from now on in all its communications. The objective of the new image, explain municipal sources, is "to put the city at the center, with the word Barcelona and accompanied by the city's official coat of arms at the end to "preserve the connection between the institution and the officialdom, but with a fresher and more versatile visual system that seeks to strengthen the bond with the citizens," they argue.