Barcelona City Council has been updating its image for 15 years. Now, the council has decided to make public its new corporate identity, that is, the graphic signature it will use from now on in all its communications. The objective of the new image, explain municipal sources, is "to put the city at the center, with the word Barcelona and accompanied by the city's official coat of arms at the end to "preserve the connection between the institution and the officialdom, but with a fresher and more versatile visual system that seeks to strengthen the bond with the citizens," they argue.