In 2008, long before MeToo and the boom of women in television comedy, Malena Pichot launched a video blog on YouTube, The crazy shit, which revolutionized online humor with stand-up comedy that addressed everything from the embarrassment of calling your ex to pre-period moods. The format opened the door to conquering a territory as masculinized as audiovisual comedy from a feminine and feminist perspective, and became a reference for many subsequent podcasters, such as those responsible for the popular Weekly Deformed. Pichot has maintained her popularity on social media (she has over a million followers on X), to the point of becoming a widely recognized media figure in Argentina, who delves into political and feminist issues without being intimidated by hateful reactions.