It's necessary to remember. Bibiana Ballbè has been running on Catalan public television for over 25 years; she has done so as a presenter, on programs such as Silence? and Illustrated bestiary, and as director and presenter, in CharacterHe also participated in the first season ofSoul and, lately, through his company, The Creative, he has promoted programs on TV3 such as Dopamine. Ballbè, despite the animosity she has provoked in the cultural sector and the controversies she has embodied, has never disappeared from our public budgets. In 2013, she wanted to inaugurate her time as curator of Arts Santa Mònica with a party to which she invited one hundred artists, many of whom declined to participate. The event never took place because the Department of Culture stopped it, but Ballbè has never shied away from the trends and a certain successful street smoke-peddling that claims the future of culture is a catwalk. All of this until arriving at Bestial, the program that TV3 premiered on Sunday and has received an avalanche of criticism online. The problem is not the character, who does not deceive the public – she is what she is – but the politicians and influential people in our media who put her in charge of that project at the time, and those who have now given her a voice and vote to certify the umpteenth death of culture in prime time in our public media. The personal lynching that has been carried out through social media in Ballbè does not help us understand the crux of the matter. In 2013, Joan Minguet Batllori spoke of it as a symptom of a certain trivialization of culture. More than ten years after this article, we could say that the debate is no longer about the trivialization of culture, but about its hijacking, its disappearance from the media.