Jaguar has presented the controversial Type 01, an electric car that is set to mark a before and after in the history of the English brand. The fact is that Jaguar has undergone one of the most spectacular metamorphoses in the history of the automotive industry, attempting to transform a brand focused on a conservative client with a classic style into a disruptive and groundbreaking brand focused on a target audience very different from its historical market segment.

In December 1935, Jaguar presented its first car in London, called the SS Jaguar Type 00. 90 years later, the British brand is experiencing one of the most uncertain moments in its history, with a commercial repositioning that generates more doubts than certainties and development and electrification plans that neither the general public nor the specialized press have finished.

Some of the best-known names in UK business – brands also known around the world – have been affected in 2025. by major cyberattacks that have caused them serious operational consequences and enormous economic losses. Marks & Spencer, Co-operative Group, Harrods—which suffered two, one in May and a second last week—and HM have all suffered the effects of the hacker attack. The automobile company Jaguar Land Rover (JLR) has also suffered two: the first, last March, carried out by a group called Hellcat. However, the company was able to continue its activity without major disruptions.