From the outside, Simó Diarte is a privileged man: white, heterosexual, and well-off. He works for a multinational communications company, shops at gourmet stores, and makes a living selling cigarettes. However, from the inside, he lives in misery. The man who sold the world (Proa), the latest novel by Melchor Comes (sa Pobla, 1980), is the story of an advertising executive whose ideas for success have been robbed by a far-right candidate. In a Barcelona sold out to tourism and the widespread use of personal data for the benefit of the powerful, Comes guides this protagonist through political and social chaos. Turbulent and anguishing, Simón's journey is an intelligent narrative that tests his moral compass and portrays a society at the mercy of power.