Jewelers in Catalonia have a WhatsApp group which has been buzzing in recent days. Photos of two men on a shopping spree across the country have been circulating. They entered a shop in Manresa on March 17th. The owners describe them as "polite and friendly," saying they wanted to buy jewelry for their parents. They spoke Spanish and English. As the jeweler displayed all the pieces on the table, they surreptitiously—as can be seen in the video—started taking jewelry. While one looked, asked questions, or tried on a piece, the other would grab it. "I didn't notice anything. And when I watch the video, I don't understand how I didn't see it," admits the woman who served them.

The jewelry world has been experiencing a boom for the past few years, thanks to its embrace by men and younger audiences, allowing it to go far beyond traditional designs. New and established brands alike are exploring exciting new territories, resulting in designs that are much more personalized than everyone else's, reflecting the individual wearer.