He branding It's not just a logo, but the story a brand tells and the emotional connection it's capable of creating. Trained in graphic and product design, Genís Cargol (Olot, 2001) is turning this idea into the driving force behind his career, which has spanned brands such as Desigual, Pull&Bear, and Nude Project, where his role goes far beyond design; he also directs the construction of identities and narratives for projects.