Aside from those of world champion Argentina, the most iconic jerseys of the 2022 World Cup were those of the Danish national team; not because of the sporting achievements of the Nordic team, which was eliminated in the group stage, but because of the message their kits sought to convey. Hummel, the technical sponsor of the Danes, designed minimalist jerseys with its logo and the national team crest toned down, practically blurred, as a protest against "Qatar and its human rights record".