The ARA echoes the widely shared videos of the young mayor of Cervià de Ter, the Cuban Guillem Surroca, who uses direct and convincing language to address popular issues—in a good way—such as tourism and housing.

For the second summer in a row, the CUP videos from the Girona regions have gone viral again. They are a series of two-minute visuals, with a clear and concise message on key topics such as tourism, language, and immigration, which in recent weeks have generated hundreds of interactions and comments on X, Instagram, and TikTok. The protagonist is Guillem Surroca, the young cupero mayor of Cervià de Ter, who, at just 27 years old, is beginning to make a name for himself on the Catalan political scene