If anyone still doubted that artificial intelligence is the new battleground of technocapitalism, Super Bowl LX confirmed it. A quarter of the sixty-six commercials aired during last Sunday's game featured AI. At eight million dollars per 30 seconds, digital companies turned the most-watched TV broadcast in the US into a parallel competition to sell us a future that's much brighter on screen than in reality.

In this chapter, we ask ourselves, "Is Benito our new Mariah?" "And is this news?" is the question we often see in the comments on gossip and pop culture articles. And, obviously, these aren't headline stories, but they are topics we often discuss with friends or family around a table or at a bar, not only to keep up with the latest gossip, but also to talk about love, friendship, or breakups.

The week begins under the shadow of two pieces of news, one good and one bad. The bad one? Train drivers' strikeThe good news? The AP-7 motorway reopened this morning after being closed for three weeks. All three lanes between Martorell and Gelida are now open in the direction of Tarragona.

"Out with ICE!" These words from Bad Bunny still echoed, spoken a week ago upon receiving the Grammy With the award for best urban music album of the year, the Puerto Rican artist faced the challenge of leveraging an even bigger platform: the more than 120 million American viewers who watch the Super Bowl. The American football league made a bold move by signing him for the halftime show, in an attempt to bring the Latino audience closer to the sport. The singer didn't disappoint musically, and politically he proved astute, although unlike the players battling on the field, he didn't engage in a direct confrontation with Trump.

A couple of weeks ago, the announcement of the performance of Bad Bunny In the halftime of the 2026 Super Bowl, a multi-million dollar event on many levels, also for the viewers who follow it, it aroused the enthusiasm of many people and also some criticism: the musician excluded the United States from his world tour because he did not want raids by Imi Trump's Service before and after the concerts. Those who disagreed with his performance, in February, wonder if the raids are the same now. Bad Bunny, forceful and at the same time very friendly, responded to them from the Saturday Night Live, a flagship NBC show known for its irreverent and unabashed humor, hosted by countless stars. In Spanish, in his opening monologue, he said he was happy to perform at the Super Bowl and praised all those Latinos who, before him, have worked to open doors, asserting that it's not his success, but a collective one, proving that no one will ever be able to erase the mark of Latinos and their contributions to the United States. In English, he added: "If you didn't understand what I just said, you have four months to learn it."

He is considered one of the best rappers of his generation, and this will be evident on Wednesday, July 30th at the Estadi Olímpic Lluís Companys. Some even consider him the best of all time. This is explained by the quality and artistic consistency of his albums, which go beyond the conventions of hip hop. His lyrics, musical experimentation, and social criticism have made Californian Kendrick Lamar (Compton, 1987) a figure capable of generating social and cultural impact. This is validated by a long list of accolades, including twenty Grammy Awards and the Pulitzer for the record DAMN in 2018 (he is the only hip-hop artist to have achieved this recognition). David Bowie, who was inspired by one of his albums, Pimp a Butterfly tone, to record his latest album, Blackstar (2016). He has also been cited by Madonna, Bruce Springsteen and Prince, with whom he joined on stage at a concert;