Since taking office, Salvador Illa's government has pivoted its communications policy around the management and functioning of the economy. And one of the key elements of this strategy has been the Catalunya Lidera plan: a package of 200 measures to inject 18.5 billion euros into the Catalan economy over five years and ensure that Catalonia surpasses Madrid in wealth generation. In an effort to spread the word about the virtues of this plan, the Catalan government has launched an institutional advertising campaign on several fronts, including radio and television. However, it has now run into opposition from the Catalan Audiovisual Council, which has ordered TV3, Catalunya Ràdio, and RAC1 to stop broadcasting it. Why? According to the organization, it violates the rules on institutional advertising.