In recent times we've sent a robot to Mars, sequenced the human genome, developed RNA vaccines in record time, detected gravitational waves from deep within the Universe, and artificial intelligence is radically transforming life as we knew it. But despite all this, we're still ringing in the New Year with the same damn bells from the last century. We live trapped in a déjà-vu The bell, a sexist hamster wheel that spins endlessly and from which rather obvious conclusions can be drawn.

When Christmas arrives, people take out their Tió de Nadal (a traditional Catalan Christmas log) and Christmas tree. On Antena 3, however, they showcase Cristina Pedroche to promote the New Year's Eve broadcast. It's not an innocent tradition, because the message it hides is increasingly harmful.