In 1992, Barcelona achieved one of its primary objectives with the organization of the Olympic Games, which became known as "putting the city on the map." Indeed, after that event, the Catalan capital once again became a "point of attraction for outsiders" (to use the terms used before the war to promote tourism). Mayor Maragall, who chaired the Games' organizing committee, feared that the city would not have sufficient hotel supply to cope with the challenges. With his well-known stubbornness, a Hotel Plan was implemented in the late 1980s, which even included the allocation of public land for the construction and operation of establishments. The measure was strongly opposed by a lobby that would eventually become very powerful, the Hoteliers' Association, which believed it would generate excessive supply that would be impossible to offset by the then-subdued demand. For very different reasons, the neighborhood movement also spoke out against it, one of whose leaders stated in an assembly that "the next time Barcelona is proposed for an international event, we should say no." And this "no," explained journalist Maria Favà, "is the result of a feeling that is taking root in the most critical sectors of the city, who believe that because of the Games, they are selling us the city piecemeal, that a city is being built for us." yuppies from which the working classes are scared away."