The fever for football shirts vintage grows without stopping. What was once worn only to cheer on your team on match days has become a staple on the streets and in wardrobes. More or less everyone knows someone very into football who has a collection of jerseys, and if not, they are probably themselves. This is how the story of Joel Jaggar began, a man from Nottingham who decided to trade the London rain for the Barcelona sun and the radio for selling football jerseys vintage. “After ten years in London, I felt I needed a change of scenery: I wanted to live somewhere else, learn another culture and a new language,” Joel explains to ARA. “I was juggling jobs between the two cities, but I soon saw the opportunity. In England, the football jersey market is incredibly active and I was already a collector,” he adds.

The long queues that have formed at Espanyol's stadium shop since their first kit for the 2025-26 season went on sale last Thursday—the second, white kit was unveiled this Tuesday—confirm the success of Kelme's new design. "It has a style," retro that I like a lot. It's very pretty," he said Captain Javi Puado seeing it live for the first time, during the renewal ceremony of his contract with the club until 2030. The piece evokes the one worn by the team forty years ago, by the Catalan brand Massana, technical sponsor of the club between 1984 and 1994. It stands out for its polo-style collar and sleeves bearing the Massana logo, one of the most characteristic features of that shirt, which has become a museum piece.