In 2024, major music stars such as Taylor Swift, Charli XCX, and Bruce Springsteen contributed to a UK concert and festival attendance of 23.5 million, generating an unprecedented economic impact of £10 billion. According to data from the UK Music Association, there is a clear imbalance, with the touring giants taking the lion's share. And, more or less, the same is true of the big festivals, which, willingly or not, threaten the smaller ones. Everyone has heard of Glastonbury, Isle of Wight, Boardmasters, Reading, Leeds, and Creamfields. But does anyone even know what the Elderflower Fields Festival, the Standon Calling Festival, or Waterworks are?